SAF Not Yet Done Exploiting Female Sex In Promotional Campaigns
The Singapore Armed Forces (SAF) announced Monday that it was not quite yet done exploiting the female gender in its promotional efforts to attract enlistees.
SAF spokesperson Colonel George Han told Durian Daily reporters how milking the female sex remains one of the most effective methods for the SAF to stay relevant and to put themselves in the media limelight.
Han recalled the success SAF enjoyed with past promotional campaigns featuring servicewomen when it exploited servicewomen in the past, citing the success stories of Lieutenants Joelle Cheong and Graci Foo of the Army and RSAF respectively, and in more recent times, ME1 Clarie Teo of the Navy.
“We at the SAF are always looking hard to find and sensationalise the next SAF It Girl."
“Even though the forces are made up of more than 90% males, we feel no responsibility whatsoever in having to portray it as such to the public,” the colonel said, adding that depicting a skewed representation of more women in the forces than there actually are is perfectly fine by the standards of the Armed Forces.
Other efforts seen by the SAF to capitalise on the servicewomen included “Into The Fray: The Making of a Female Soldier”, a critically acclaimed YouTube short weekly series featuring female recruits undertaking Basic Military Training (BMT) in Tekong.
The web series mainly featured on five female recruits who gave their utmost best in their physical training and displayed excellence – observed to be very much similar to working adults in Singapore who worked a job with reasonable salaries and career motivations in-place.
The SAF magazine Cyberpioneer helps to keep Singaporeans up-to-date with the latest female exploits of the SAF.
